Sales Development Representative - Remoto

Who We Are

On Purpose Media isn't just another digital marketing agency - we're your dedicated growth partner for the home services industry. Based in Canada but serving clients across North America, we're looking for talented individuals who share our passion for helping contractors succeed.

What do we do? Everything from building high-converting websites and dominating local search results to running targeted ad campaigns that actually work. But our real specialty is in becoming an extension of your team - we win when you win.

Here's what makes us different: We don't just talk about results, we deliver them. Our team is made up of people who genuinely care about seeing our clients' businesses thrive. We're strategic thinkers who aren't afraid to try new approaches, but we're also practitioners who know how to execute.

Inside OPM, you'll find a culture built on trust and continuous improvement. We give our team members the freedom to innovate while providing the support they need to grow professionally. We believe in being purpose-driven in everything we do - from the smallest task to our biggest campaigns.

We're growing fast, but we're doing it the right way - by staying true to our core values and never losing sight of what matters most: making a real difference for the businesses we serve.

Want to be part of something bigger than yourself? Let's talk about how you can join our mission of transforming the home services industry.

The Role

The Sales Development Representative is primarily responsible for proactive engagement with prospective clients, generating interest in On Purpose Media’s services, and scheduling qualified appointments for the sales closing team. The bottom line function of this position is to put qualified appoints on the calendars for the sales closing team.

Responsibilities Can Include:

• Conduct targeted cold calls to engage potential clients and assess their needs.
• Qualify leads based on defined criteria to determine whether they are likely to convert.
• Clearly communicate On Purpose Media’s value proposition, demonstrating how our services address the prospect’s challenges.
• Secure high-quality appointments for the sales closers by pinpointing decision-makers and aligning schedules.
• Coordinate meetings through phone, email, and other online communication tools.
• Maintain regular follow-ups with leads to maximize show-up rates and reduce cancellations.
• Develop and optimize a robust prospecting pipeline, including the creation or refinement of lead databases.
• Establish standardized processes for outreach, follow-up, and appointment scheduling.
• Track all interactions using CRM tools, ensuring data accuracy and ongoing pipeline visibility.
• Initiate and nurture conversations with prospects via social media, email sequences, and other digital platforms.
• Collaborate with marketing teams to integrate campaigns that align with outreach efforts.
• Identify new platforms and strategies to expand the reach of cold outreach efforts.
• Monitor key performance indicators (KPIs) such as call volume, conversion rates, and appointments booked.
• Work closely with sales closers to refine qualification criteria and appointment standard.

Knowledge and Skill Requirements:

• Results-driven, self-motivated, and focused on growing within a high-performing agency by bringing new ideas and strategies to the table.
• Impeccable organizational skills with strong attention to detail.
• Ability to prioritize tasks in a fast-paced environment to meet sales quotas.
• Superior time management skills working with a high degree of independence, utilizing tact and good judgment in the communication and processing of information to support sales goals.
• Flexible and willing to adapt to change.
• Ability to work independently with little supervision and also as a member of a team.
• Minimum of 2 years of sales and/or cold calling experience.
• Experience and high level of proficiency using a variety of software packages, including all elements within Google Workspace.
• Impeccable oral and written English communication skills.
• Excellent customer service skills to respond to inquiries from a variety of internal and external stakeholders and individuals of diverse backgrounds.
• Familiarity with ClickUp is a bonus.

Benefits:

• Work From Home
• Flexible Schedule
• Paid Time Off
• Sick Days
• Competitive Salary WITH bonuses

Is this something that would interest you? If so, we want your application! Head on over to our application portal and follow the steps: recruiting.onpurposemedia.ca/outreach-application