Marketing Assistant

Role Summary

The Marketing Assistant supports J&Y Law’s marketing initiatives, with a focus on lead tracking, reporting, social media, content publishing, and vendor support. This role ensures the firm’s marketing strategy is executed with accuracy, compliance, and creativity. The Marketing Assistant will work cross-functionally with intake, attorneys, and external vendors to drive client engagement and support business development.

Key Responsibilities

Lead Tracking & Reporting

• Maintain and optimize lead tracking systems (Excel, Power BI).
• Track lead sources (web, calls, referrals, paid ads, SEO).
• Report KPIs including lead volume, cost per lead (CPL), conversion rates, and ROI.
• Automate recurring reports and highlight insights for optimization.

Social Media & Content

• Manage content calendar and schedule posts across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Upload and format blog posts with SEO best practices.
• Repurpose content across channels for maximum reach.
• Track engagement metrics (likes, comments, shares, CTR).

Research & Vendor Support

• Conduct competitive monitoring of other law firms.
• Research blog topics, keywords, and trends (AI-powered search, TikTok/YouTube SEO).
• Support vendor vetting and prepare comparison sheets.
• Assist with community outreach, sponsorships, and event coordination.

Brand & Compliance

• Ensure all content aligns with J&Y Law’s brand voice and values.
• Maintain compliance with California Rule 1-400 for legal advertising.
• Adhere to HIPAA/privacy guidelines when handling client-related data.

Skills & Qualifications

• 1–2 years of marketing, digital media, or administrative support experience (law firm or professional services preferred).
• Proficiency with Google Workspace, Canva, CallRail, Zoho, Mailchimp, Ahrefs, PPC dashboards.
• Strong skills in Excel (pivot tables, charts) and familiarity with Power BI.
• Knowledge of SEO and social media management best practices.
• Excellent organizational, communication, and time management skills.
• Bilingual (English/Spanish) preferred but not required.