Marketing Specialist - Remoto

Description:

We are looking for a bilingual Digital Marketing Specialist. Critical to this role is the ability to speak and write in English at a proficient level. The Digital Marketing Specialist will manage the day-to-day back end functions of the company’s Marketing Automation (email) programs and paid search/social marketing (PPC) campaigns. The Specialist will be responsible for maintaining KPI and digital marketing analytics for reporting sales funnel conversions from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). This position will be working in the Dominican Republic but will be handling the brand in the United States.

Digital Marketing Specialist will be responsible for Multiple Entities including our IT Company, Telecommunications Company as well as the Dominican based entity.

The ideal candidate is an experienced Pardot marketing automation user who is a self-starter, but also works well as part of a production team. You must be very organized and able to juggle multiple priorities and meet reasonable deadlines. This position will be reporting to Marketing Manager of the company.

Responsibilities:

• Use Pardot to create, test and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments, utilizing dynamic content with tokens and scripts.
• Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
• Test, analyze and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.
• Social media marketing.
• Pay per click (Adsense)
• Google analytics
• Content management & curation
• Search Engine Optimization (SEO)
• Web/mobile design development

Skills & Requirements:

• Bachelor degree in Marketing
• Bilingual in English and Spanish
• Expert on e-mail marketing best practices
• Passion for digital marketing
• Marketing automation, email automation, and campaign strategy with Salesforce Pardot.
• Proven in user acquisition through multiple marketing channels and tools
• Experience in building landing pages and marketing sites through Salesforce Pardot
• Minimum of 2 years of proven experience as marketing manager
• Proven experience working with (or in) the US market
• Strong analytical skills
• Confident and dynamic personality
• Strong creative outlook
• Experience of digital content management
• Adaptability
• Excellent organizational skills and the ability to prioritize own workload