Head of Growth / User Acquisition

The Role

Dovly is looking for a hands-on Head of Growth to lead, execute, and optimize all things user acquisition. This is a rare opportunity for a performance marketing leader who not only thinks strategically but loves rolling up their sleeves to run campaigns, test creative, manage attribution, and own the entire growth funnel.

This is not a team-management role—yet. You’ll be our primary growth driver, owning campaigns end-to-end across Meta, Google, TikTok, and other channels. You’ll be expected to scale paid acquisition efficiently, experiment aggressively, and continuously fine-tune attribution and measurement to unlock new levels of growth. If you're someone who can both build strategy and execute with precision, this role is for you.

What You'll Do:

• Run & Optimize Paid Campaigns: Personally manage acquisition across Meta (Facebook/Instagram), Google (Search/Display/YouTube), TikTok, and more—owning creative testing, budget pacing, bid strategies, and audience targeting.
• Own Mobile Growth & Attribution: Take full ownership of mobile tracking using Singular—set up links, troubleshoot discrepancies, and ensure accurate attribution across platforms.
• Build Growth Infrastructure: Design and maintain performance dashboards, attribution models, and campaign reporting to track CAC, LTV, and ROAS.
• Drive Performance Strategy: Define growth hypotheses, design A/B tests to hit aggressive CPA targets.
• Work Cross-Functionally: Collaborate with our creative, analytics, and product teams to source assets, influence conversion flows, and align on performance goals.
• Navigate Regulation with Confidence: Run compliant campaigns in a regulated space (finance/credit), staying ahead of ad platform rules and requirements.
• Scale What Works: Uncover new acquisition channels, experiment with programmatic or emerging platforms, and systematically scale winning tactics.

What We’re Looking For

• 3–5+ years of hands-on experience running paid acquisition campaigns across multiple platforms
• Expertise in mobile acquisition and attribution, especially with tools like Singular
• Proven track record of driving user growth and optimizing toward CPA, LTV, and ROAS targets
• Comfort working solo: you’re equally strategic and tactical, and love running your own campaigns
• Strong analytical mindset: you're confident in Excel, dashboards, and interpreting attribution data
• Experience in fintech, credit, or other regulated industries is a major plus. This includes navigating platform restrictions, understanding compliance requirements, and successfully driving results in this complex environment.
• High degree of ownership, speed, and curiosity—you figure things out and get things done
• Bonus: Experience managing and optimizing campaigns on various Demand-Side Platforms (DSPs) with established attribution tracking.

• Bonus: A strong understanding of advanced attribution modeling and the intricacies of the customer journey across multiple touchpoints.

Equal Opportunity

Dovly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.