Marketing Director - EGADE Business School - Mexico City


Detalles del trabajo

Area del puesto: Servicios Generales / Varios

Publicación: hace 3 semanas
Ubicacion del puesto: Distrito Federal - México
Trabajo remoto: No

Marketing Director, EGADE Business School at Tecnológico de Monterrey

Disruption is the new normal and at Tecnológico de Monterrey we recommit every day to our responsibility to positively impact our community and transform our environment! Our processes are people-centered, ensuring extraordinary experiences together with our talent and the new Tec21 Educational Model. At Tec you will discover innovative opportunities, the opportunity to align your purpose and contribute to a culture that is based on inclusion, meritocracy, and respect. 

EGADE Business School at Tecnológico de Monterrey has built a globally recognized reputation as the leading Latin American business education institution, committed to empowering omnipreneurial leaders who create shared value and transform society. EGADE Business School is a member of an elite group of just 1 percent of business schools worldwide to hold the acclaimed “triple crown”of global accreditation that recognizes business education excellence: the American Association of Colleges and Schools (AACSB), the Association of MBAs (AMBA), and the European Quality Improvement System (EQUIS).

In this challenging and exciting role, you´ll have the opportunity to lead a multidisciplinary team to define, align and execute holistic marketing strategies to position the vision of EGADE Business School and Tecnológico de Monterrey , and to strengthen the global positioning of the EGADE brand, fulfilling our goal of attracting extraordinary students, organizations and, lifelong learners to the EGADE portfolio: Graduate programs, Executive Education & Alternative EGADE.

Your key challenges will include:

  • Defining the strategy to strengthen the EGADE brand globally to expand reach and impact in Mexico, Latin America, and key global markets.
  • Connecting and engaging with diverse stakeholders to craft the EGADE brand manifest and communicate the brand purpose and impact on society with consistency and authenticity. 
  • Leading market intelligence for strategic insights and optimized decision-making. 
  • Leading a high-performing, cohesive EGADE marketing team dedicated to collaboration, innovation, experimentation, and the achievement of collaborative results, where team member is invited and motivated to enhance their talent, professional growth and impact. 
  • Leading marketing planning and the implementation of strategic and tactical campaigns, programs, events, and experiences, to achieve key metrics for EGADE core brand categories and sites, in collaboration with the EGADE leadership team.
  • Leading EGADE inbound marketing strategy, processes, and global digital best practice, in collaboration with Tec marketing team for optimized processes, results and impact. 
  • Contributing to EGADE market and portfolio development in all categories, building strategic global academic and commercial partnerships related to goals for same. 
  • Leading marketing operational budget planning and management towards the achievement of established goals and metrics. 
  • Exceptional administration of institutional policies and programs related to this role.
  • Building of effective communication for EGADE marketing planning, strategy and impact by consistent effective communication with key stakeholders, across the school and institution. 
    If you have undergraduate preparation in strategic marketing, communication, business management of the liberal arts or related , with a graduate degree in Management (MBA), Marketing or related ; if you have a minimum of 10 years of leadership experience in helping education or global corporate brands to succeed internationally ; if you have successfully led high-performing marketing teams and your core competencies include innovation, entrepreneurship, forging high-performing teams towards outstanding creativity, execution and the achievement of collaborative results , and, if have fluent English and Spanish and you truly relish an international marketing challenge … we are interested in hearing from you! 

    Location: Flexible. Position can be located at EGADE Sites in Mexico City, Monterrey, or Guadalajara. 

    Contact:  Yessica Renteria, Talent Magnet

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    Discover #Challenge the present, Shape the future. 

    Are you a conscious marketing leader with a lot of passion for new challenges, a real interest in transforming Mexico and the world through education? This opportunity is for you!

    ** If you do not receive contact from us, we invite you to continue reviewing new opportunities on our Opportunities Portal so you may discover the opportunities at Tec that are consistent with your profile.**

    Tec de Monterrey is an equal opportunities employer and does not discriminate based on age, ethnic origin, nationality, gender, sexual orientation, marital status, social condition, health status, religious beliefs, political doctrine, or disability. 

    Tec de Monterrey is an equal opportunities employer and does not discriminate based on age, ethnic origin, nationality, gender, sexual orientation, marital status, social condition, health status, religious beliefs, political doctrine, or disability. 

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