Consultant, Communications.VIDEO PRODUCTION FOR BEHAVIOURAL CHANGE COMMUNICATION TOOLKIT - Panama City

Background

The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian organization, with 192 member National Societies. As part of the International Red Cross and Red Crescent Movement, our work is guided by seven fundamental principles; humanity, impartiality, neutrality, independence, voluntary service, unity and universality.

Organizational Context
The International Federation of Red Cross and Red Crescent Societies is the world's largest humanitarian organization, providing assistance without discrimination on grounds of nationality, race, religious beliefs, class or political opinion. Founded in 1919, the International Federation consists today of 192 Societies of Red Cross and Red Crescent, a Secretariat in Geneva and more than 60 delegations strategically located to support activities carried out worldwide. There are more societies in formation. In many Islamic countries Red Crescent is used in place of the Red Cross. The vision of the Federation is to inspire, encourage, facilitate and promote at all times all forms of humanitarian activities by National Societies, in order to prevent and alleviate human suffering, which contributes to the maintenance and promotion of human dignity and peace in the world. Globally the engagement with social media continues to increase across demographics with Facebook and Twitter being the most popular platforms. In regional comparison, Latin America has one of the highest social media uses globally. As of January 2018, the social media penetration rate in South America was 63% and 59% for Central America. This equal 4th and 5th place for global social media penetration rates after North America, Northern Europe and Eastern Asia. Job Purpose

VIDEO PRODUCTION FOR BEHAVIOURAL CHANGE COMMUNICATION TOOLKIT

Given the substantial presence of social media in people’s everyday lives, it is crucial for humanitarian actors to better understand the opportunities and mechanisms of digital communication to effectively engage with at-risk populations.

The use of social media during a disaster has significantly advanced in recent years and is acknowledged for its role in supporting response efforts, particularly in enhancing situational awareness, however its use for disaster preparedness and Disaster Risk Reduction (DRR) is significantly less developed. Within the humanitarian sector, an increasing number of organizations are taking the time and effort to engage with social media for disaster response, even going so far as employing social media focused analysis tools in order to derive greater efficiency from their online engagement and listen to the online community to gather insights useful for operational strategies, yet this use of social media and their analysis within DRR and disaster preparedness is less prevalent.

Diversified communication channels and engagement strategies, including social media, have great potential to reach broader audiences and promote social and behavior changes across different demographics and socio-economic contexts, including youth as one of the strongest user groups of social media. To date, humanitarian organizations lack the practical guidance, good practice and lessons learned to effectively engage digital communication as part of their engagement and behavior change strategies.

The COVID-19 pandemic has increased the use of social media to distribute protection and behaviour change messages. To accompany the behaviour change communication (BCC) toolkit designed by the IFRC in partnership with the Global Preparedness Center (GDPC), the production of a series of videos is required to support BCC specialists in the design and implementation of campaigns using social media and other digital media.

CONSULTANCY OBJECTIVES

The objective of this professional services is to develop, under the coordination of the Regional CEA Manager and a technical specialist, the production of videos to be part of the resources of the BCC toolkit.

SCOPE OF THE WORK

The consultant should work on the following products:

Production of 6 small videos using animation or stop motion techniques. The videos should be in Spanish and English. The production include: script, storyboard and the videos.

Adaptation of the material to be shared through WhatsApp or any other messaging platform

MOBILIZATION

The professional services does not require mobilization since the work can be done at the consultant´s place of residence.

Job Duties and Responsibilities

DELIVERABLES AND TIMELINE

The work will cover a total of 3 months

Activity

Dates

Plan / Timetable

End of July

Production of the 6< videos

During August

Coordination of translation

First week of September

Final product

End of September

Education

Degree in a relevant area such as communication, video production, content production

Experience

+3 Years Extensive experience in Video production / editing / Animation / Stop motion

Knowledge, skills and languages

Fluent in English and Spanish ( spoken and written ) 

Knowledge of Latin American and the Caribbean region 

Solid experience developing videos for social media, animation , stop motion

Teamwork, results-oriented, organized, responsible, hardworking, oriented solutions, ability to work under pressure, ability to make decisions 

SUPERVISION

CEA Regional Manager; Communications Regional Officer a.i. - Diana MEDINA Diana.MEDINA@ifrc.org

Competencies and values

DURATION OF THE PROFESSIONAL SERVICES

3 months

Comments

DOCUMENTS TO BE SUMMITED BY THE APPLICANT

Most updated CV

Portfolio of project developed

Technical and economical proposal

The Professional must do at all times:

Report on the activities carried out as assigned by the Team Leader.

Properly represent the Federation

Provide permanent teamwork and good communication.

An integral part of this mandate is the Rules of Conduct for staff working in the operations of the International Federation of Red Cross and Red Crescent Societies "which must be familiar to all team members and must be signed and comply with administrative procedures in accordance with the delegates in the handbook".

The Federation is an equal opportunity employer.