The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian organization, with 192 member National Societies. As part of the International Red Cross and Red Crescent Movement, our work is guided by seven fundamental principles; humanity, impartiality, neutrality, independence, voluntary service, unity and universality.Organizational Context
VIDEO PRODUCTION FOR BEHAVIOURAL CHANGE COMMUNICATION TOOLKIT
Given the substantial presence of social media in people’s everyday lives, it is crucial for humanitarian actors to better understand the opportunities and mechanisms of digital communication to effectively engage with at-risk populations.
The use of social media during a disaster has significantly advanced in recent years and is acknowledged for its role in supporting response efforts, particularly in enhancing situational awareness, however its use for disaster preparedness and Disaster Risk Reduction (DRR) is significantly less developed. Within the humanitarian sector, an increasing number of organizations are taking the time and effort to engage with social media for disaster response, even going so far as employing social media focused analysis tools in order to derive greater efficiency from their online engagement and listen to the online community to gather insights useful for operational strategies, yet this use of social media and their analysis within DRR and disaster preparedness is less prevalent.
Diversified communication channels and engagement strategies, including social media, have great potential to reach broader audiences and promote social and behavior changes across different demographics and socio-economic contexts, including youth as one of the strongest user groups of social media. To date, humanitarian organizations lack the practical guidance, good practice and lessons learned to effectively engage digital communication as part of their engagement and behavior change strategies.
The COVID-19 pandemic has increased the use of social media to distribute protection and behaviour change messages. To accompany the behaviour change communication (BCC) toolkit designed by the IFRC in partnership with the Global Preparedness Center (GDPC), the production of a series of videos is required to support BCC specialists in the design and implementation of campaigns using social media and other digital media.
The objective of this professional services is to develop, under the coordination of the Regional CEA Manager and a technical specialist, the production of videos to be part of the resources of the BCC toolkit.
SCOPE OF THE WORK
The consultant should work on the following products:
The professional services does not require mobilization since the work can be done at the consultant´s place of residence.Job Duties and Responsibilities
DELIVERABLES AND TIMELINE
The work will cover a total of 3 months
Plan / Timetable
End of July
Production of the 6< videos
Coordination of translation
First week of September
End of SeptemberEducation
+3 Years Extensive experience in Video production / editing / Animation / Stop motionKnowledge, skills and languages
DURATION OF THE PROFESSIONAL SERVICES
DOCUMENTS TO BE SUMMITED BY THE APPLICANT
The Professional must do at all times:
An integral part of this mandate is the Rules of Conduct for staff working in the operations of the International Federation of Red Cross and Red Crescent Societies "which must be familiar to all team members and must be signed and comply with administrative procedures in accordance with the delegates in the handbook".
The Federation is an equal opportunity employer.