Brand Manager - Fort Lauderdale

Location: Fort Lauderdale, FL
Salary: Negotiable
Description: Our client, a highly successful "natural caffeine" beverage company, is currently seeking a Brand Manager. Position reports directly to the VP, Marketing who is excellent (I placed her)! Must have beverage CPG background working with the fitness channel.This role would drive strategy, positioning, marketing campaign development and ongoing management for brand extensions and fitness channel strategy. The position would also support key internal and external brand initiatives. With storytelling, strategic insights and data acumen, the ideal candidate will actively shape and express the sub-lines to drive consumer awareness, purchase and loyalty and also align and extend the brand positioning and value of the core brand. Candidate must have brand management / marketing experience within CPG, retail, and in fitness channel or supplement category.
JOB DESCRIPTION: •Play a lead role in sub-brand development and fitness channel management, as applicable, including positioning, architecture, visual identity, key art, brand design assets and execution, ensuring connectivity between the Masterbrand and brand extensions while guiding and supporting internal marketing partners in strategy and execution. •Oversee internal brand evolution across departments, collaborating with creative to roll out as well as influence, maintain and expand brand guidelines •Liaise with internal teams to identify, shape and fulfill brand needs (e.g. signage, merchandise, collateral) and guide external vendors on appropriate brand usage (e.g. co-branding). •Leverage market insights, competitive intelligence and deep consumer insights to write comprehensive brand strategy briefs, optimize campaigns, inform future campaigns and develop corporate roadmaps. •Play a lead role in Fitness channel strategy development (e.g. positioning, architecture, visual identity), go-to-market planning and execution (creative, media, production, reporting). •Lead cross-functional teams in brand campaign development and activation. •Collaborate closely with VP of Marketing, VP of Fitness and wider cross functional teams to plan, execute and track brand marketing initiatives and campaigns. •Collaborate with Consumer Insights to identify research needs, develop research models and execute projects. •Collaborate with Innovation team on all innovation within line extensions and lead direction and fitness channel strategy from development to product launch. •Customer marketing within the fitness channel bringing all line extensions to life under the core brand while creating strategic customer marketing programs and activations while supporting their volume driving needs. • Create a strategy for each line extension to create excitement and awareness within the fitness channel while fully understanding each consumer category and usage occasion. •Partner with internal creative services team and/or external agencies on brand campaign creative strategy, campaign concepting, production, editing, approvals and trafficking as required. •Partner with Integrated Brand Marketing, Trade Marketing, Influencer Marketing, and Digital Marketing teams to determine the right marketing mix and deliver integrated 360 degree marketing campaigns. •Create close relationships with internal category, product and marketing channel leads (email, social, digital paid and organic, partnerships & influencers, PR etc.) to execute and track coordinated, consistent, cross-channel marketing campaigns. •Collaborate with category, product and Integrated Marketing Campaign managers to ensure marketing campaigns are consistent with the company's brand voice, personality and values. •Collaborate with Marketing & Sales team to establish brand marketing campaign metrics, cross-channel reporting process and templates and share-out to the broader organization •Track and develop actionable insights for driving brand extensions without threatening any shelf space or brand equity from the core line. •Develop internal case studies and evangelize best practices in consumer-centric, data informed marketing. Required:•Bachelor's Degree •5-7 years of consumer brand management and marketing experience; ideally including •Data-driven self-starter with demonstrated experienced navigating through ambiguity in a fast-paced and demanding environment •Brand expertise with demonstrated brand strategy experience (e.g. brand architecture, brand identity work) •Experience with establishing and scaling consumer brands (including in retail, fitness, CPG, supplement) •Deep experience in connecting marketing and creative strategy •Hands-on experience managing omnichannel campaign development and execution (e.g. campaign/project timelines, budgets, media plans, etc.) •Fluent in online and offline channel metrics and measurement • Energy/passion!Please send qualified resumes to: lwertman@judge.com


Contact: lwertman@judge.com
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