Tasks And Responsibilities
Content Creation & Curation:
- Develop platform-native content, maintain content calendar, design/edit graphics and videos.
- Develop, curate, and publish high‑quality, platform‑native content (copy, images) aligned to brand voice and objectives, leveraging existing approved assets and brand elements.
- Maintain a monthly/quarterly content calendar and coordinate with Creative AORs and Brand team stakeholders.
- Ensure copy is clear, accurate, compliant, and optimized for each platform’s nuances (hashtags, lengths, alt text, accessibility).
- Maintain and manage Social Profile pages ensuring content is updated/accurate for any label updates.
Community Management:
- Respond to comments, engage with followers, escalate sensitive topics.
- Serve as the day‑to‑day community manager: respond to comments/DMs/mentions in brand voice and escalate sensitive topics per protocol.
- Proactively engage with followers and relevant communities to strengthen relationships and sentiment.
- Protect brand reputation through real‑time monitoring, rapid‑response routing, and issue flagging.
Strategy & Growth:
- Execute organic channel strategies that build awareness, consideration, and referral traffic; contribute ideas for series, UGC, creators, and tent‑pole moments.
- Stay current on trends, algorithms, and new features; translate trends into testable tactics.
Analytics:
- Track KPIs, provide insights.
- Track performance via native analytics and approved dashboards; build concise monthly readouts on reach, engagement, CTR, saves/shares, sentiment, and conversion proxies.
- Provide data‑driven recommendations to iterate content, cadence, and formats; annotate results with learning agendas and next steps.
Paid Social Support:
- Assist with boosting and small test budgets across platforms (e.g., TikTok, Instagram, LinkedIn), including audience/placement selection, pacing, and optimization.
- Coordinate with the media activation team on tags, UTMs, pixels, and brand safety settings.
PRT Submissions & Compliance:
- Assemble PRT packets for social posts/series (final copy, thumbnails, screenshots/mockups, claims substantiation, references, fair balance/ISI).
- Route for review in approved systems (e.g., Veeva PromoMats or equivalent), manage review calendars, and track status to approval.
Social Monitoring:
- Use Sprinklr, Brandwatch, Talkwalker, Sprout Social, Meltwater.
- Follow the internal cadence and AE/Pharmacovigilance escalation protocols.
Who You Are
- Bachelor’s degree in marketing, communications or advertising is required.
- 3+ years managing brand social channels (organic‑first) with portfolio examples.
- Advanced English level is required.
- Working knowledge of paid social (boosting, test budgets, basic optimization).
- Experience with Social Media listening tools is required.
- Proficiency with social scheduling/monitoring tools and native analytics; basic GA4/UTM literacy.
- Strong copywriting and short‑form video editing; accessibility best practices.
- Experience in regulated industries (pharma/healthcare) is a plus; familiarity with PRT/MLR workflows beneficial.
At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.
Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.
Application Period: 03/12/2026 - 03/26/2026 Reference Code: 863407
Division: Enabling Functions Location: Costa Rica : Heredia : Heredia
Functional Area: Marketing Work Time: Full Time
Employment Type: Regular
Contact Us
Address
Heredia, Costa Rica