Miriam Araujo
An energetic, strategic leader experienced in building teams and working in a demanding, environment outstanding organizational and communication skills. I have acquired experience on efficient resource management. My work ethics are based on a high level of integrity, loyalty and discretion.
Experiencia
Lead a team of 40 people Responsible for developing performance measurement metrics and assuring excellence in performing Working closely with commercial teams meetings monthly budgets and boosting products the generate profits Working closely with finance team on keeping our managing the department operational cost and Identify training areas for work team Evaluate workloads and propose team structure Ensure the efficiency of order entry Coaching team leaders Contribute to the sales goals of the company Develop service improvement proposals focused on being more proactive Address customer complaints and elevations Maintaining and ensuring a high quality customer service Recruiting, training, coaching and retaining high calibre talent to support the company growth
● Responsable por el manejo del equipo mercadeo ● Definir y dirigir la estrategia comercial por canal y marca ● Establecer metas de venta por canal y marca ● Analizar e investigar mercados ● Administrar presupuesto de inversión de las marcas ● Planificar y dirigir estrategias y políticas de precio ● Definir estrategia de posicionamiento y branding por canal de venta y por marca ● Negociaciones con proveedores de la marca ● Desarrollo de actividades de Trademarketing ● Desarrollo de indicadores del departamento de Trademarketing a través de metodologías digitales ● Responsable por capacitar fuerzas de venta
Responsible for creating and implementing national marketing programs Successfully producing, controlling and delivery against budgets and operating plans Working cross functionality to ensure effective launch of new products Responsibility reporting to board of directives about the overall performance of the marketing strategy Initiated and coordinated advertising campaigns and promotional activities Performed marketing project management (events coordination, collateral development, presentation design, strategy & planning, media). Coordinated with ad campaigns through traditional and social media. Negotiated media and marketing contracts Conducted market surveys to assess market needs and competition’s market share. Managing new product development and releases Overseeing advertising work and POP material Leading marketing and trade marketing teams Supported the development and execution of social responsibility initiatives throughout the company
Responsable por el manejo del equipo de ventas y mercadeo ● Responsable por la apertura de la 1era tienda a nivel de retail ● Definir y dirigir la estrategia comercial ● Analizar e investigar mercados ● Analizar y desarrollar productos ● Planificar y dirigir estrategias y políticas de precio ● Definir estrategia de posicionamiento y branding