Carlos Franco

• Development and implementation of brand strategies and promotional plans for the Caribbean Islands. • Negotiate with vendors to develop tools to support and execute the products in modern and traditional trade for Caribbean Islands (i.e. POP materials, displays) • Design and creation of new portfolio proposals for PriceSmart Stores in the Central America & The Caribbean for all segments (Chocolate, Fruity Confection, Gums and Petcare). • Responsible of the costumer marketing budget management & monthly tracking for the Caribbean

• Coordinate and execute brand projects and initiatives for our core brands (M&M’s Snickers, Twix, Skittles and Pedigree) working with different areas and external agencies to ensure the correct and on time implementation of media brand plans and products launches through the year. • Manage, review and approve Brand ́s social media calendars for Central America (Facebook & Instagram) for chocolate Brands (M&M`s and Snickers). • Support on budget management & tracking (POs, accruals, invoice and check requests) for Chocolate, Petcare & Fruity Confection Segments

• Coordination of vendors for the elaboration and deliver of promotional materials for immunology products in more than 10 countries in Central America & the Caribbean. • Implemented over 30 promotional events in different countries of Central America & the Caribbean, including Round Tables, Speaker Tours, Product Launch, among others. • Created and executed an Endomarketing project, achieving a positive impact on the knowledge of more than 120 employees of the company in Central America & the Caribbean regarding to the empowerment of information and main characteristics of the company’s most important products.

• Managed the relationship between over 15 seafreight import clients and the company. • Coordinated the shipments of seafreight import clients from all over the world to Panama.