Carlos Lobo
Digital Marketing | Email Marketing | Account Manager | Campaign Specialist
Experiencia
- Responsible for reviewing test proofs of our client’s cross-channel marketing campaigns to confirm content and copy accuracy, rendering, functionality and dynamic logic/variation. - Responsible for Confirming accuracy in subscriber segmentation filters, send configuration and scheduling prior to deployment activation. - Responsible for completing tailored checklist and project test plans as appropriate and communicates inconsistencies back to appropriate resources for correction. - Responsible for interacting with internal team members (and client as required) to resolve pending concerns/questions. - Responsible for building and executing test plans for dynamic logic and filters for assigned projects. - Responsible for Tracking/Documenting findings and provides feedback to individuals as well as reports positive and negative individual trends to Campaign Manager.
- Execute creative edits and generate proofs/tests accordingly. - Align with Quality Engineer to assure understanding of logic and data. - Responsible of deployment scheduling and validation that all client and platform approvals are appropriately confirmed. - Interact with clients as needed to resolve concerns/questions.