Betina Ema Nicolescu

As Hospitality Manager at Casco View Life, I led daily operations of a 12-floor building with over 50 rental apartments in Santa Ana, near Casco Antiguo. I supervised front desk, housekeeping, security, and maintenance teams, ensuring smooth check-ins, cleaning schedules, guest requests, and operational efficiency. I managed Airbnb, Booking, Expedia, and PMS - Hostify platforms, handled guest issues, and implemented service improvements. I developed KPIs for housekeeping and front desk, and launched guest experiences like Welcome Kits and in-room menus. I ensured inventory control, compliance with protocols, and seamless communication across teams and vendors, while supporting events and activations to enhance guest satisfaction.

Provided key support to the Marketing Manager of a national parapharmaceutical company, ensuring smooth execution of marketing initiatives and daily operations. Managed official social media accounts (Facebook, Instagram, LinkedIn, TikTok), monitored performance, and maintained updated product data and digital catalogs. Created branded content, promotional materials, and presentations using Canva, PowerPoint, and Adobe tools. Assisted in marketing campaigns, product launches, and events coordination. Handled internal communications, meeting logistics, and confidential documents, while supporting partner relations and commercial follow-ups.

Specialized in B2B telesales within the Sales Department of a national parapharmaceutical company, driving revenue through remote sales and client relationship management. Contacted pharmacies and wholesale partners to promote products, negotiate deals, and close sales. Built strong relationships with pharmacy decision-makers to boost retention and repeat business. Identified client needs, offered tailored solutions, and consistently achieved sales targets. Managed CRM records, tracked sales performance, and ensured smooth coordination with logistics and invoicing teams. Resolved customer issues promptly and collaborated with marketing to optimize campaigns and outreach strategies.

• Managed the organization’s Instagram and Facebook accounts, including planning, posting, and monitoring daily content. • Created engaging visuals, stories, and videos to promote events, workshops, and community discussions. • Wrote creative captions and posts that reflected the association's values and encouraged public interaction. • Collaborated closely with the graphic design team to develop innovative and well-coordinated social media campaigns. • Interacted regularly with the community by responding to messages and comments, increasing engagement and visibility. • Assisted with on-site events, including filming, photography, video editing, and general organization. • Proposed fresh ideas and concepts to keep the content dynamic, relevant, and aligned with the organization's mission.

Gained hands-on experience in Public Relations through an internship-style collaboration with the AMiCUS Association, working closely with the PR team and coordinator. Supported content creation across social media platforms, including writing posts, editing photos, creating videos, and managing Instagram stories and post scheduling. Participated in public speaking trainings and communication workshops organized by the association. Assisted in the planning and promotion of diverse cultural events, enhancing event visibility and audience engagement.