Franklin Raymores Len

Strategist and developer for Digital Marketing, eCommerce and distribution • Increased lead volume by 40% and improved quality of leads by 108% in the first quarter using a new automation and lead scoring model. • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. • Planned, implemented and tracked sales and marketing strategies to promote products. • Managed a team of 9 + vendors(2 supervisors, 4 procurement officers, 2 marketing officers, 2 Sales Reps and 1 logistics)

Initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. • Established new social media team including content developers, SEO specialists, and media technicians, growing company web presence and regional brand awareness by 24%. • Expanded TV line category, increasing revenue by $20 Millions annually. • Increased TV sales($18MM) and brand exposure by developing new markets, packaging, collateral, and sales materials and optimizing target audience reach.

Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives. • Drove sales conversion rates up 11% through effective introducing new AC products. • Forecasted sales of $26 million and set successful policies to achieve sales objectives and related metrics within timeframe. • Developed B2B Eco solution strategies winning $10 million projects for the region. • Exceeded 15% the targets($2.2M) by building, directing and motivating high-performing sales team.

Created robust sales plans ($10 millions) and set territory quotas. • Exceeded targets 58% by building, directing and motivating high-performing sales team. • Boosted market share by establishing sales and distribution channels, developing new products, and solidifying sales partnerships. • Grew 47% retail sales volume in assigned territory, through strategic budgeting and product promotion. • Successfully launched offline and online consumer targeting and marketing strategy. • Utilized techniques such as cold calling, networking and prospecting to develop new leads.