Rosa Esther Pérez Valladares

• Implemented brand activities at points of sale, special brand developing programs aimed to increased sales and brand awareness. • Designed trade marketing plans such as brand launches and special events. • Strategic alliances with influencers for brand development. • Definition of pricing strategy for all channels of distribution. • Defined PLV material to achieve visibility objectives for different channels. • Worked successfully with suppliers and merchandising team implementing counters for different key products and marketing campaings. • Managed 2 direct and 16 indirect reports. Achievements: • Positioned Maybelline as makeup brand #2 in El Salvador. • Received a distinction for better execution of the trade marketing plan for the launch of Elvive Dream Long 2019.

• Managed sales of pet food brands with Distributors Diszasa, Grupo Mallo in El Salvador and Distribuidora Agencia Feduro in Panama. • Designed and implemented a sales & trade marketing budget of $1 million. Responsible for P&L • Responsible for margin strategy, prices, and discounts for all distribution channels. • Managed KPIS results such as sell in, sell out, and fill rate. • Implemented regional marketing plans, launches, and brand events. • Responsible for investments in mass media in Panamá. • Managed 3 direct and indirect 22 reports. • Collaborated with the supply chain team to optimize inventory strategies. Achievements: • Walmart sales growth of 16.6% during the 2014-2018 period. • Vendor sales position #2 on mom´s and pop´s channel in 2018. • Earned the High-Performance Outstanding Team Award in 2013. • Total sales increase of 11.62% in the first half of FY 2019-2020. • Sales growth of 49.5% in Panamá for FY 2008-2009 and 14% in FY 2020.

• Developed new products and lines for key accounts. • Managed key accounts in the United States: Hallmark and Caspari. • Oversaw annual sales budget of $2.5 million. • Managed 5 direct and 4 indirect reports. Achievements: • Increased Caspari´s sales by 20%. • Increased elite custom-made products’ sales profitability by 10%.

• Managed sales, distribution, accounts receivable, and implemented marketing standards for different channels such as - modern, traditional - and pharma. • Implemented promotion and marketing activities through a Business Development Fund for sustainable sales growth. • Designed and implemented training for sales executives of key pharma distributors. • Reviewed and approved all expenses and wages for the merchandising team. • Implemented marketing plans, launches and events. • Managed 3 direct 3 and 22 indirect reports. • Recruited, trained and evaluated merchandising personnel Achievements: • Successful implementation of the Pharmacy Program, achieving the objectives of visibility, brand awareness, and inventory turnover on drug pharma clients. • Selected to manage the merchandising team as an additional responsibility due to high performance, leadership skills and ability to teach.