Alexandre

Experience

Marketing Executive
Wookie Agency
2017-04 — 2019-08

• Digital Marketing Plan for Hotels, Restaurants and other businesses. • Social Media Plan - Sales and Marketing Training for hotels and other businesses as well. • Communicated marketing strategy and campaign performance to verify alignment with senior management objectives. • Managed relationships with key industry partners and implemented promotional initiatives for the branding of the customers or brands. • Public Relations Management • Brief development of the brands and businesses. • Branding recommendations and guidance of best marketing practices.

Marketing Manager
Bristol Panamá
2018-03 — 2019-03

• Marketing Campaigns development for national and international market including Hotel, Spa, Meetings & Events and Restaurant. • Social Media & Digital Marketing Plan with SEO, SEM, Strategies. • Events Development and organization such as: Brunch, Product Launch etc. • Budget management *Up to 150,000USD • Branding Events Organization. • Creative development and supervision of photo shoots for the hotel and their outlets. • Sponsored Management with TV programs, influencers etc. • Public Relations Management. • Negotiations with Publicity Agencies, Influencers, Media Companies, Photographers, T.V. and other suppliers as well. • POP and collateral materials. • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach. • Accomplished industry-leading successes for their customers through Trip Advisor and Social Media. •

International Marketing & Sales Executive
Novotel Panama
2015-04 — 2016-12

- Managed $70,000 USD marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for all the business segments. • Devised online marketing strategies with effective revenue results. • Built brand awareness and generated leads for the restaurant, hotel rooms, and events, while managing internal and external marketing campaigns and programs for the hotel. • Improved product marketing objectives by implementing communication initiatives and branding strategies to increase client outreach. • Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates. • Influencers and Public Relations Management. • Negotiations with Publicity Agencies, Media Companies, Photographers, T.V. Channels etc. • Room Sales for Corporate, Travel Agencies, International groups and companies as well. • Development of Events, Promos etc, Marketing Strategies for the Hotel and their Complementary Services.

Sales & Customer Service Supervisor
Ferry Xpress
2014-10 — 2015-03

• Exceeded team goals and collaborated with staff members to implement customer service initiatives. • Customer Service Supervisor, complaints management and solutions. • Sales of Touristic Packages for local and international market. • Sales Supervisor in malls • Sponsored Management with TV, Radio and other suppliers. • Sales and Marketing Strategies • Coached team members to deliver professional service to their customers. • Loads and vehicle supervision. • Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.

International Sales Advisor
EPA Español en Panama
2014-03 — 2014-10

• Customer Service & Sales Advisor for international markets. • SEO & SEM Strategies, Google Ad words. * Budget Management up to 20,000USD • Course Programs Sales for corporate and international schools. • Community Management • Drove team and company profits by developing and strengthening relationships with industry partners and potential clients. • Integrated new strategies for business growth. • Achieved sales goals by having interpersonal communication skills and product knowledge to cultivate and secure new customer relationships. • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy. • Targeted prospects in other territories through careful research of competitor products, services and trends.

Education

Secundaria
Colegio Bilingue Jesus de Praga
2010
Universitario · Administración Turismo y Hotelería
Universidad Interamericana de Panama
2020
Otros Estudios
International Language School of Canada
2014

Skills

Google AdsMAILCHIMPPowerPointWORDPRESS CMS

Languages

Español · avanzadoInglés · avanzadoFrancés · basico