Ginet A. Güerere Lema
Dynamic and multifaceted marketing professional with a proven track record in messaging strategy and implementation. Skilled at producing and implementing campaigns that increased awareness, solidified branding and created end-user confidence.
Experience
Worked to prepare thoughtful and innovative articles for publications, researched relevant and interesting topics prior to writing articles, conducted interviews and profiles for specific stories. Supported Graphic Designer in all issues regarding the realization of graphic solutions, sent edited materials to clients for correction. // Achievements: 14 magazines published in a timely manner and Increased Instagram followers by 66%.
Created designs for different screen types and media platforms, remained committed to producing quality content in accordance with deadlines. Worked collaboratively with team members to design and implement a multichannel marketing plan, including content creation, through email marketing campaigns, social networks, website, blog, editorial, webinars, and events. // Achievements: increased in sales leads by 42%.
In charge of the overall visual style, layout, and graphic design of the magazine, produced creative designed and presented concepts to clients to accomplish the desired outcome, partnered with Fursys to cover the ‘Art Up’ event. Supervised community manager team members with daily publishing on social media. // Achievements: 2 magazines published in a timely manner.
Responsible for daily production in high-end luxury restaurants, effectively developed 30+ graphic design brand expansion projects (flyers, customer services cards, newsletters, adjustments on menus, roll up, social media posts, and stories). Worked to ensure that restaurants' brand standards were upheld. Conceptualized successful soft opening event ‘The Reborn Experience’. // Achievements: increased brand awareness.
Planned, executed, and led online marketing tactics (calendar events, communications milestones, storyboard campaign, webinar events, vendors coaching, strategic alliances) resulting in a wide range of company advancements. Fostering relationships to maintain existing clients, while developing new relationships to attract potential clients. // Achievements: increased in sales leads by 86%.
Assisted with the management of clients' presence on varying social media platforms. Worked with the product development department to enhance overall customer experience (sm guideline content pillars, Instagram post designs, editing of blogs to improve quality, e-book design). Communicated the progress of weekly initiatives to internal and external stakeholders. // Achievements: onboarding, the scope of work, and final timeline from a new client.