Daniel Araya

Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Managed order cycle to enhance business development and maintain sustainability and customer satisfaction. Developed and implemented comprehensive salesperson training program. Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries. Aggressively pursued competitive accounts by differentiating company from competitors. Reduce KAM response time to 24 hours Target to achieve and exceed Revenue Metric - $55MM - Over 15% from 2020

Established +25 new accounts worth over $10MM annually. Secured and grew +25 accounts in assigned region and met yearly sales goals of +$10MM. Achieved regional sales goal of +$10MM by completing audits, resolving problems, training staff members and completing action plans. Manage collaboration between departments to achieve customer project goals and target dates Resolve customer escalations on a timely manner and provide customer solutions with minimal impact on cost and revenue Oversee On time delivery metrics on Sales orders and Project timelines Identified new product opportunities and target customers. Created regional sales plans and quotas. Researched customer needs, market trends and competitor activities. Built and managed sales funnel using metrics to forecast achievements and measure goals. Identified and pursued new business leads to expand customer base. Prepared and finalized sales contracts with high-value customers successfully increasing yearly business by 100% YoY.

Successfully Created and Launched legal entities for FinishMaster Costa Rica Established the distribution structure as the sole distributor of PPG Refinish Systems in Costa Rica Open 15 new distributors nation wide Create organic revenue from 0$ to $750K Managed the high level sales structure and reach out strategies and sales collateral with US Headquarters Managed and successfully complete the acquisition of FinishMaster Costa Rica Set up high level goals for OTD and Revenue Goals Aligned branding initiatives and sales strategies with client goals.

Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base. Developed value-added solutions and approaches by leveraging trends in medical industries. Resolved conflicts and negotiated mutually beneficial agreements between parties. Increased customer satisfaction by resolving day-to-day issues. Managed collaboration between departments to ensure projects accuracy and OTD Oversee OTD for Sales orders and Project timelines Increased customer satisfaction by resolving customer issues and avoiding escalations to Sales Director or C-Suite. Drive revenue growth - 25-50% YoY Revenue Growth Delivered optimal solutions to Top Fortune 500 Medical Device Companies

Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts. Built strong client relationships and provided high value-adding services, resulting in 25% company market share increase. Serviced accounts on regular basis to propose new products or services and maximize revenue. Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction.

Coordinated responses for key accounts, using business acumen and attention to detail to balance company and customer demands. Strategically scheduled team members to maintain optimal staffing levels for expected customer loads. Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service. Checked status of orders and back-ordered products to coordinate efficient shipments. Reduce response time to max of 24hours

Drove operational improvements which resulted in savings and improved profit margins. Reviewed order updates to identify best practices aligned with corporate goals. Interacted with vendors and other stakeholders to maintain on-time deliveries. Communicated with suppliers to negotiate the best pricing on raw materials Team achievements: Reduce inventory levels by 25% with an impact of $2.5MM

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