Pamela Orellana Rosa

Campaign Manager (Ads)

Digital marketing and social media expert with almost 5 years of experience working with over 100 clients and managing projects up to $1 million. Expert understanding audience behavior, insights and campaign optimization.

Experience

Business Owner & Manager
POP Photography
2016-012018-12

Managed the business, clients and social media accounts. Created quality content for clients, in photography and video.

Marketing Coordinator
Asociación Sueña en Colores
2016-092017-02

Created, planned and executed marketing strategies, advertising campaigns and events. Managed the social media. Created content, managed the online community.

Digital Marketing & E-Commerce Intern
Kimberly-Clark Professional
2017-032017-09

Developed and executed a digital marketing & e-commerce project for LAO region. Coordinated with cross-cultural teams. Created and implemented standards for the platform. Trained the sales, marketing and R&E teams from LAO and NA.

Cash Application Analyst - Portuguese
Kimberly-Clark Corporation
2017-092018-12

Applied payments and checks for Brazil and Chile. Solved discrepancies in the bank accounts. Generated weekly and monthly reports.

Social Media Marketing Manager
White & Bold Agency
2020-062021-02

Developed marketing and advertising strategies to achieve the client's objectives. Designed, built and maintained the social media presence of clients accounts. Identified trends, insights and provided campaign performance analysis. Produced product and lifestyle photography for clients.

Campaign Manager (Ads)
Yello Media Group
2020-11Present

Conduct market research to help implement advertising campaigns in an efficient way. Coordinate with clients their social media campaigns. Design, launch and monitor digital campaigns effectiveness through data collection. Optimize and adjust the campaign as needed. Create detailed reports of the obtained results.

Education

Otros Estudios
Universidad Veritas
2016
Universitario · Administración
Universidad Latina de Costa Rica
2017
Otros Estudios
Santa Fe University of Art and Design
2015
Universitario · Publicidad
Universidad Latina de Costa Rica
Present
Universitario · Publicidad
Universidad Europea de Madrid
2020

Languages

Español · avanzadoInglés · avanzadoPortugués · intermedio