agutierrezlozano@gmail.com
International Business Specialist, with more than 10 years of experience in business development. Leading relationships, developing trade marketing, procurement, pricing strategies, business planning and budgeting, business intelligence analysis, business dashboards implementation and coaching.
Experience
Responsible for Travel Retail business development in LATAM, for the Victorinox brand. Developing a close commercial relationship with the main Duty Free operators in the region. Planning strategies for supply chain, prices, budgeting, marketing and support for commercial management. Responsible for monitoring sell-out mix of each location and its corresponding replenishment, implementing merchandising plans, training programs and incentives, promoting consumer experience at the point of sale.
Head of the Watch Division. Responsible for business distribution at 60 jewelry and watch stores in Venezuelan market for five Swiss watch brands, including: Victorinox swissarmy, Mondaine, Luminox, Frederique Constant and Alpina Geneve. Responsible for development, implementation and supervision of product strategies related to: price policy, promotion strategy, distribution strategy, training and restock of points of sale.
Responsible of business and financial indicators, together with the leaders of the invaded departments, through the evaluation of market process, identifying and correcting the market and technology gaps; providing and defining spaces to optimize, in order to improve commercial opportunities.