José Miguel Martínez González
Junior executive with more than 7 years of experience in Panamá and LATAM markets within the industries of Real States, Retail and Distribution. Trained with solid foundations in a business school and prepared to succeed in the market by a Master of Marketing.
Experience
Support direct contact with the brand for the management of the operation from HQ to subsidiaries. Coordinate and assure the right implementation of the LATAM Retail Marketing Plans according: brand outlines, commercial strategy and budget (COOP and BDF). Performed the Product Creation requests on the ERP. Develop and provide subsidiaries with Launch Product Packages (Information Sheets, Marketing Copies, Sales Presenters). Forecast Assumptions for the Sales and Operational Planning (S&OP) process. Analyzed and Placed Product Orders (POs) according outputs of the S&OP cycle and the Procurement Committee approvals.
Analyzed and reported relevant insights of commercial data with focus on KPIs as Revenue, Gross Margin, Sell Out, Attachment Rate, Store Traffic, Rotation and Days of Inventory. Prepared monthly presentations for the board of director meeting with the content of business issues, commercial KPIs and finance information (monthly and accumulate income statement). Support the Regional Commercial VP with special project as where needed.