Lorena Henríquez Borquez
I’m specialized in spanish writing, social media and content creation. A professional, focused on problem-solving through investigation, strategy and creativity. I worked with big brands from Latin America and the caribbean such as Mastercard, NIDO by Nestlé, McDonalds, BHD León Bank and others.
Experience
Tasks and achievements -Optimization of the digital content, increasing the brand's reach by 9% while reducing it's frequency by 5%. -Development of key messages and messaging framework for advertising campaigns. -Successfully identification of risky situations that compromise the integrity of the brands. -Optimize the workflow. Creation of an automated system that reduced 70% of the time used for content performance reports. -Implementation of "Influencer Marketing" in transitioning brands to help them move to digital marketing. -Develop digital communication strategies. -Supervise all digital audiovisual projects. -Content creation of digital campaigns.
Tasks and achievements: -Implementation of multichannel campaign strategies for content creation. -Supervise the audiovisual productions of the created content. -Develop and make campaign presentations to the clients. -Development of key messages and messaging framework for advertising campaigns. -Spell-check all pieces before they were printed. -Create content for the digital campaigns, alongside radio and TV ad scripts. -Responsible of training the interns.
During my internship I had to develop brand identities, logo, stationery and corporate identity manuals. I was also assigned some layout work such as calendars, invitations, flyer, brochures among others. All this while supporting any need form the team of designers.
-Optimization of the digital content. -Develop digital communication strategies. -Content creation of digital campaigns. -Development of key messages and messaging framework for advertising campaigns. -Optimize the workflow. Creation of an automated system that reduced 30% of the time used for content performance reports.