Joanna Estrada

- Review and analyze monthly sales - Introduce and negotiate new products line up - Negotiate the brand at the POS - Coordinate and organize marketing events - Coordinate and organize product launches - Direct, set goals and train the sales force

- Manage the KPI of the sales staff - Manage the sales and weekly report to the company - Periodic inventory analysis for the store - Ensure that the Visual Merchandising guideline of the store are met - Collaborate with Marketing Manager to develop storewide merchandising guidelines and strategicapproaches to marketing efforts (such as advertising, promotions, and demos) - Create and follow promotion to generate traffic to the store and increase the Sell Out - Follow up on all Store projects and events and provide weekly visual report

Purchases/ Management the Inventory of pop material, giveaways, displays, uniforms, others - Management of the AV samples inventory process - Coordinate shop display implementation - Negotiate/ Coordinate retailer spaces (displays/ sellout activities) - Collaborate with Marketing department the planning and budgeting, production and execution of all in storeactivities - Budget Control – Purchase Order — Vendor Payments Approval Achievements: - Develop strategies together with KAM to increase SO, based on the channel and customer needs

Budget management ($500k annual) / ensure that all financial processes are completed. - To ensure all retail Branding projects were completed and checked within timelines - Process all store requirements (promotional material, branding, uniforms, retail bags, maintenance supplies, others) - Training Merchandisers and Store staff (process and promotions) - Oversee visual presentation of merchandise in all Regions - Supervision and management of the performance of each Merchandiser in all Region - Coordinate new store opening and store closure together with maintenance department - Buy and coordinate store fixtures previously approved by Digicel Group - Support Trade Marketing activities at regional level (Exclusive and NE POS) - Supervise the operations of the Exclusive Stores and Kiosk (POS) - Image and Customer Service weekly audit (checklist) - Trade Marketing activities in POS Achievements: - Keep the Stores with branding standards require from HQ.