Silvia Arguedas Valenciano

Experience

Gerente de Mercadeo
Claro Telecomunicaciones S.A.
2018-03 — 2021-06

1- Launch and new Products like gpon o homepass 2- Advertising campaigns for brand growth 3- Budget Tracking 4- BTL, ATL, Media, and Digital actions, monitoring 4 agencies 5- Launch Online store, responsible of process and sales 6- Income responsible and all the proccess about the client cycle (capture, fidelization, retention, and return) 7- Responsible about all the process with the terminals used for selling (Forecast and Buyer for Mobile and Fixed category, fabricants negotiation, distribution in all the channels, and rotation and coverage) 8- B2C Marketing responsible.

Gerente de Mercadeo
Telefonica S.A.
2011-06 — 2018-02

1- Launch and new Products 2- Advertising campaigns for brand growth 3- Budget Tracking 4- BTL, ATL, Media, and Digital actions, monitoring agencies 5- Launch Online store, responsible of process and sales 6- Income responsible and all the proccess about the client cycle (capture, fidelization, retention, and return) 7- Responsible about all the process with the terminals used for selling (Forecast and Buyer for Mobile and Fixed category, fabricants negotiation, distribution in all the channels, and rotation and coverage) 8- B2C Marketing responsible.

Gerente de Marca
CÍa de Galletas Pozuelo S.A.
2008-02 — 2011-04

Brand Manager, margin monitor, sales analysis, sales and different category channels support, company innovation strategy support, monitor product rotation at the point of sale, attend request meetings, and planning massive promotions that may incur in missing goods, SOM monitor, among others. Base Team Leader for SAP implementation.

Novartir Consumer Health
Sales Coordinator
2006-02 — 2008-01

Sales Administrative Coordination Commissions and Incentives S&OP Process Leadership (Sales and Operation Planning), APICS certification, Demand Planning Process Leader, SAP Statistical Forecast and Commercial Team Process Leadership Sales Forecast Production Planning SAP Unit implementation Planning, Sales Budget Control and Analysis (Volume and Expenses) KPI Indicator, Fill rate, Forecast Accuracy, among others Share Sales, Cost Reduction Investigation, Resources Optimization Customer Service Coordinator, local and CA billing

Category Manager
Unilever de Centro América
2002-05 — 2005-03

• Brand Focal in Personal Care Category (Sedal, Dove, Lux, Ponds, Axe, Vasenol, etc), Home Care (Rinso, Xedex, Ganex, Unox) • Implementation of Promotions by Market Division for traditional and modern market area • Launch events, Launch and reLaunch presentations for all HPC Unilever category clients, which represents about 150 skus • Support Salesforce in implementing space category • Coordinate Focus Groups in Personal and Home Care • Knowledge of Channel Distribution • Modern and Traditional Trade Channel Distribution for massive consumption markets • Budget Management by brand and brand activities • In charge of Brand and target Agreements, etc.

Education

Maestría · Administración
Universidad Latina de Costa Rica
2011
Universitario · Ingeniería Industrial
Universidad Latina Costa Rica
2005

Skills

MS Office 365Machine LearningScrum MasterTableau