Federico Rosso Zulaica
Experience
Currently I work as a creator and editor of corporate content, planning, supporting and managing, together with the marketing team, internal communication and regional leaders, communication in the different environments and contact points of our ecosystem of partners and stakeholders.
Editor and manager of all the visual components of the website, including photography, video, CMS and design. Editors supervisor (editorial calendar). Content producer and curator. Data interpreter and analyzer (Google Analytics). Paid media coordinator. Social media supervisor. Database manager of: 1. Freelance writers. 2. Bloggers. 3. Photojournalists and videographers. 4. Subject matter experts. 5. Guest editors. 6. External suppliers. 7. Data analysts and reporters.
Digital Creative for The Coca-Cola Company. Responsible for the creative strategy and campaigns for all the digital channels of Coca-Cola Company in the Central American region. Copywriting Creativity Influence Marketing Digital content Branding Digital campaigns Real-Time Marketing
As part of my regular duties at Mamsha, I oversaw the management of editorial definition, content and optimized text for websites, newsletter, press, blogs and social media, literary production and advertising content creation; community management (Facebook, Twitter, Pinterest, Youtube, Linkedin, Google Plus, etc.); website managing; event coverage; photographing and creative strategies creation.