Silvia Jimenez Loaiza

I worked closely with products, sales and marketing to create and bring to life ideas that have driven company growth. The main focus has always been understanding the customer and their experiences. Creation of product-based and competitor-based displacement and integration strategies. Driving clear objectives of service adoption and best practice guidance at local markets. Maintain constant communication and cordial relationship between design and and the global operation.

I have worked on different areas of design, from furniture collections, housing, to branding identities. Mainly focused on the development of innovative experiences and effective advertising for internal and external stake-holders. For these tasks I worked on building credibility with the customers and clients, always based on meeting their individual needs and ideas.