Kevin C. Marval

Kevin C. Marval

Digital Marketing Strategist

I have more than 10 years of experience in the sector, and I am an expert in the preparation of content for digital strategies for small, medium and large companies using the most current methods and trends in the market.

Experience

E-Commerce Digital Manager
Quimbamba Lab
2020-122021-06

Identify and select donated products for online sale through the e-commerce platform. Thoroughly examine product conditions, take clear product photos, and document descriptions necessary to maximize e-commerce sales. Use SEO strategies for the correct positioning of products, among others.

Senior Content Specialist
Constant Contact
2019-082020-10

Creation of attractive texts to sell products through newsletters and advertisements on social networks. Establish and implement communication and social media campaigns to align them with marketing strategies. Interpretation of the campaigns created for other markets and adapt them to the needs of the local market. Creation of newsletter designs using software such as constant contact.

E-Commerce Manager (Contractor Job)
Iclout Media
2019-012019-07

Identify and select donated products for online sale through the e-commerce platform. Thoroughly examine product conditions, take clear product photos, and document descriptions necessary to maximize e-commerce sales. Use SEO strategies for the correct positioning of products, among others.

UX Designer (Contractor Job)
TUIfly
2019-112020-04

Responsibilities: Collect and evaluate user requirements, in collaboration with product designers and engineers. Illustrate design ideas using storyboards, process flows, and sitemaps. Design of graphical user interface elements, such as menus, tabs and widgets. Make design adjustments based on user feedback Adhere to style standards in fonts, colors, and images.

UX Designer / Brand Strategist
UNO App
2019-012019-08

Collection and Evaluation of user requirements in collaboration with product managers and engineers. Illustrate design ideas using storyboards, process flows, and sitemaps. Design of graphic elements of the user interface, such as menus, tabs and widgets. Create page navigation buttons and search fields. Development of mock-ups and prototypes of user interface that clearly illustrated how the digital products to be developed work. Create original graphic designs (images, sketches, etc.) Prepare and present drafts to internal teams and key stakeholders Identify and troubleshoot UX (for example, responsiveness) Make design adjustments based on user feedback Adhere to style standards in fonts, colors, and images.

Digital Marketing Coordinator
CVS Group
2018-062019-01

Design marketing strategies suitables for the company and Testing them. Prioritize work and work to agreed minimum viable product (MVP). Able to identify and compare the best processes or delivery methods to use Ability to know when to use a specific prototyping technique or method (for example, sketch, code, Loc2). Show the value of prototyping to the team.

Marketing Specialist (Contractor Job)
Ab Ambev / Deliveroo
2018-092018-12

Plan and implement new designs. Optimize existing user interface designs. Communicate with clients to understand their business goals and objectives. Develop technical and business requirements and always strive to deliver intuitive and user-centered solutions. Create prototypes for new product ideas Creating Digital Marketing Campaigns Analyze Marketing Data and Advise Marketing Teams Cultivate and Maintain Client Relationships Manage Pay-per-Click Accounts Write Marketing Reports

ARS Humano (Contractor Job)
Digital Marketing Analyst
2021-012018-08

Designing and using qualitative and quantitative research tools such as questionnaires, focus groups, interview schedules. Reading press releases and broadcast coverage and assessing whether stories are favorable or detrimental to clients. Analyzing campaign performance and research results using a variety of numerical and IT tools. Summarizing and finalizing data at the end of projects.

Education

Universitario · Marketing
Arturo Michelena University
2014
Maestría · Marketing
Las Americas University
2015
Otros Estudios
Career Foundry
2018
Otros Estudios
Interaction Design Foundation
2018
Otros Estudios
Career Foundry
2019
Otros Estudios
Interaction Design Foundation
2019
Otros Estudios
Interaction Design Foundation
2019
Otros Estudios
Interaction Design Foundation
2019
Otros Estudios
Salesforce
2017
Otros Estudios
Salesforce
2017
Otros Estudios
Facebook
2017
Otros Estudios
Hootsuite
2017
Otros Estudios
Google
2017
Otros Estudios
Google
2017
Otros Estudios
Adobe 2016
2016

Skills

Adobe After EffectsAutocad 2019Excel AvanzadoFacebook AdsFacebook Business ManagerFacebook Creator StudioGoogle AdsGoogle AnalyticsHootsuiteHubspotLinkedIn RecruiterMAILCHIMPProject ManagementSalesforceSharepoint, PMprogramWordpress, Canva.adobe premiereasanahtml y csszendesk

Languages

Español · avanzadoInglés · avanzadoFrancés · basicoAlemán · basico