Search Engine Optimization Skills Test: Helps you Pick Candidates with the Best Skill Set
A Search Engine Optimization specialist works on various aspects of the website in order to improve the ranking and optimizes webpages/websites to improve their search results and increase website traffic and visitors. Assessing candidates on knowledge of different tools, basic conceptual understanding to drive traffic using search engines, and the ability to make website users SEO friendly is very critical for organizations to ensure that the right people reach your website.
Mettl Search Engine Optimization Skills test is specially designed to help recruiters and hiring managers to evaluate a candidate's ability to operate on both strategic and tactical level, touching all aspects of the search engine marketing roadmap including keyword management, bidding strategies, creative testing, and analytics. The assessment also maps the logic and understanding of the test taker to Google’s algorithms, website architecture, and the interconnectedness of the web. Candidates who do well in this test can help organizations by:
Generating more traffic so that right people reach your website (drive targeted traffic)
Generating more leads and increasing prospects conversation rate
Prominent Use Case:
The test brings its effective use case in hiring candidates having 0-2 years of experience working across digital marketing roles that require one to work on SEO. The test can be used for hiring freshers/new graduates in various marketing roles and across industries for key profiles as mentioned.
This test consists of the following critical competencies given below:
Search Engine: Ability to effectively use SEO entities that rely on automated software agents like spiders, crawlers, robots and bots to seek content on the Web, and from within individual web pages
On Page: Ability to optimize individual web pages in order to rank higher and earn more relevant traffic in search engines
Keyword Search and Competitive Analysis: Ability to use keyword planner tool, mapping of keywords to website pages competition analysis to get a panoramic view of the competitors and identify opportunities
Website Optimization: Ability to use technical and marketing techniques to acquire traffic, engage visitors and convert them into prospects or buyers which meets a number of predefined goals
SEO Strategies: Ability to organize a website's content by topic to help search engines identify a user's intent while searching and achieve the project objective