Marketing Intelligence Lead - Mexico City

ResponsibilitiesAt TikTok Our mission is to inspire creativity and bring joy. We have global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.The Marketing Intelligence Lead (AMS) - Canada, Latin America, Brazil, Australia, and New Zealand will be critical for Marketing to keep our users at the center of everything we do and allow us to further drive the success of the business. This role will be a leadership role within Marketing Intelligence to support TikTok's growth in Canada, Latin America, and Australia/New Zealand regions. The role will cover both qualitative and quantitative measurements and guide strategy for the Heads of Marketing in each region. With a focus on specific market needs, this leader will evolve our data and reporting (ad exposure & attribution) and research practices to advance our position and the value provided to the team. This individual will also build and manage a small team focused on delivering insights and influencing strategic initiatives as well as inspiring cross-functional teams to lead with insights in day-to-day yet also tackle big challenges/ideas. Responsibilities:- Defining, designing, and delivering consumer learning agendas to address the needs of the regional Marketing teams.- Learning how TikTok marketing interacts with other cross-functional teams to build trust and enable success in an agile company.- Delivering compelling presentations with senior stakeholders driving clear understanding, empathy, and accountability.- Collaborating across research, data, and analytics teams outside of Marketing as well as other key functions to enhance insights and create a holistic view of the customer.- Managing a small team of individual contributors, developing and unlocking their talent to enable team success.- Coaching analytics and research team members to look beyond the numbers and to create data narratives to advance the customer journey.- Working with other regional Marketing Intelligence leaders to test pilots in support of new solutions.- Serving as the key point of contact for insights around brand health tracking, campaign measurements, creative pre-testing, net promoter score, user segmentation, etc.- Providing digestible learnings and insights that the broader Marketing team can understand and take action on. Qualifications- 8+ years related work experience in market research, insights, data science, or analytics; preferably in a media, television, advertising, or technology company.- Experience directing/managing teams of researchers/analysts to mine insights from complicated data, develop a compelling narrative and communicate findings to appropriate audiences.- Experience with marketing analytics (e.g. Attribution/Forecasting, Media Mix Models, Segmentations).- Experience with marketing research techniques (creative testing, segmentation, concept testing, etc.) and managing market research agencies (Kantar, Millward Brown, Ipsos).- Familiarity with syndicated marketing research tools (e.g. GWI, TGI, MRI or similar).- Experience with data visualization tools (e.g. Mode Analytics/Chartio/Tableau).- Familiarity with web analytics tools (e.g. Google Analytics/Adobe Analytics/Amplitude).- Deep understanding of media measurement, research, and nuance.- Background creating compelling stories that drive strategy using various sources of data. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at Recruiting.Corp@tiktok.com.