Marketing Engagement Analyst - Guadalajara

anunciocaducado

Detalles del trabajo

Area del puesto: Servicios Generales / Varios

Publicación: hace 3 años
Ubicacion del puesto: Jalisco - México
Trabajo remoto: No
Descripción

Marketing Engagement Analyst

Req # JR - 034911 Location Guadalajara, Jalisco Job Category Information Technology Date posted 02/19/2021

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

Role and Responsibilities

Role Description:

As Marketing Engagement Business Analyst, you will have the responsibility for

Be the Marketing Business Analyst lead for the LATAM Countries

  • Develop strong relationships with each LATAM region and country marketer and commercial IT director
    • Support LATAM Commercial IT Director in executing on marketing initiatives
    • Manage integrated LATAM marketing engagement program developments within the marketing ecosystem
  • Support requirements workshops for each identified country for Marketing Capabilities for:
    • Mobile Content Management
    • Privacy / Consent Management
    • Net Promotor Score
    • Marketing Lead Generation
    • Marketing Campaigns: Congress Events, Webinars, Email Programs, Website, Webforms, Web campaign pages
    • And all new designed capabilities
  • Requirements: functional, technical, reporting, data, current/future state process flows,
  • Potential Programming needs
  • Potential customization requirements
  • Document within JIRA program for Marketing Architects review
    • Support Marketing architects to document effort and timing requirements to meet the requirement needs
  • Support business, testing and training requirements gathering; workflow analysis, gap analysis, user stories, test case development and functional design.
  • Work in close partnership AMERICAS Sales Engagement Lead to
    • Engage with business stakeholders to gather/analyze requirements and map them to solutions that leverage Marketing capabilities
    • Review launch planning and scheduling
    • Support country demo/requirement gathering meetings
    • Keep strong communication pathway between marketing leads within country
    • Support and review with sales engagement lead unified project, testing and training plan with aligned project stage

Manage full ownership of minimally 1 Marketing capability / tool with responsibilities to minimally include:

  • Global Security Risk Assessments
  • Vendor Contracting and Renewals
  • Technical lead and resource for integrations and programming
  • Management of Application Run Organization onboarding, maintenance, upgrades, releases, and general support. To include documentation of processes for and training of ARO staff support
  • Business program strategies and implementations

Provide continued innovation and research around new capabilities and programs to implement within the Marketing Engagement platform Engage with the offshore resources required to deliver on required engagement activities Support Marketing Engagement team members in education, training, direct vendor support and execution planning on capabilities and tactics where necessary and elevating new/additional capabilities that are required. Attend regular LATAM marketing cadence meetings to stay informed on each teams strategies, tactics and planning

Preferred Skills

Understanding of

  • Direct experience in a Marketing Automation, Customer Relationship Management (salesforce a plus), Website Analytics Platforms/Solutions
  • Business Analyst Skills: documentation and requirement gathering
  • User Interface/User Experience
  • Basic HTML coding
  • Must be able to work in partnership with Global, Regional and Country business partners
  • Must be able to support and engage with external agency partners, and internal purchasing, legal and privacy teams.

Qualifications

  • 2+ years’ experience in systems support/development applying systems solutions to business problems and digital marketing solutions.
  • Languages: English and Spanish a must. Portuguese a nice to have.
  • Good organizational skills.
  • Demonstrated focus on quality.
  • Must be detail oriented and able to work within a team setting.
  • Experience in system testing, problem resolution, and training.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to Americas_TTA@baxter.com and let us know the nature of your request along with your contact information.

This website is owned and operated by Baxter Healthcare Corporation [One Baxter Parkway, Deerfield, IL 60015-4625] ("Baxter") acting as data controller for itself and on behalf of all of its affiliates and subsidiaries. By clicking on the “Subscribe” button I declare that I have read the Privacy Policy and consent to Baxter processing my personal data for the purposes of joining the Baxter Talent Community: to provide me via email with job offers in the area of my interests and to provide me information about Baxter. I am aware that I have the right to withdraw my consent by clicking the “Unsubscribe” option in the emails I receive from Baxter.

First Name

Last Name

Phone Number

Email Address

Select Interests Select a job category from the list of options. Search for a location and select one from the list of suggestions. Finally, click “Add” to create your job alert.

Job Category

Location*

  • Information Technology, Guadalajara, Jalisco, Mexico Remove

Publica un trabajo como este
Denunciar empleo
Sobre el Anunciante
Baxter Healthcare | Neuvoo
México