Copywriter - Tampa

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Detalles del trabajo

Area del puesto: Servicios Generales / Varios

Publicación: hace 3 años
Ubicacion del puesto: Florida - Estados Unidos
Trabajo remoto: No
Descripción

Who is WilsonHCG?

WilsonHCG is one of the fastest-growing Recruitment Process Outsourcing (RPO) companies in the world. We partner with companies in all industries across the globe to help them achieve their hiring needs. In order to accomplish this, our teams work very closely to support our clients and offer a variety of HR solutions that span recruiting and talent management. In short: We help businesses build modern workforce programs. 

Working for WilsonHCG

Here at WilsonHCG, we are consistently ranked as a top place to work. Our employees don’t just work for WilsonHCG; they’re hands-on contributors, creating a genuine and transparent culture that allows us to continuously innovate. Every employee is a strategic partner to their team, our clients, and each other. 

Our people defineusand we hire based on character rather than just skills. The WilsonHCG DNA is what sets us apart. Built by our people, our DNA consists of Collaboration, Ownership, Integrity, Communication, and Passion. This isn’t just a motto on paper, it’s a part of our daily efforts. 

About the role:

We are seeking a talented copywriter to join our team and play an integral role in supporting our global marketing function. In this role, you will develop compelling and original content for a global audience of talent leaders. You will partner directly with the marketing team and wider business to deliver content that educates and inspires talent and business leaders, as well as content that shares WilsonHCG’s holistic approach to innovative talent solutions. 

As a Copywriter at WilsonHCG, you will:

  • Report directly to the Director of Marketing 
  • Create compelling marketing copy that addresses both global and regional trends
  • Execute our content strategy by creating high-quality content, including blog posts, whitepapers, website copy, advertisements, award nominations, proposals, social media content, briefings, infographic copy and video scripts
  • Determine best content type depending on audience and goals (e.g., brand awareness or lead generation)
  • Organize and storyboard content in conjunction with a graphic designer
  • Create, own and manage an editorial calendar in alignment with our global strategy
  • Work directly with the executive team to learn individual voices and perspectives for content development for independent use 
  • Establish and nurture strong relationships within other departments, including sales operations and sales teams to develop innovative content ideas
  • Edit content produced by individuals from the wider organization to ensure messaging is consistent and on brand
  • Execute efficiently with precision, in alignment with our goals and quality standards 
  • Analyze content marketing metrics and make changes as needed
  • Continuously seek innovative ways to approach storytelling
  • Contribute to shaping the overall marketing strategy in collaboration with the marketing team 
  • Requirements:

  • 5+ years’ experience writing in content marketing, copywriting or journalism 
  • B2B experience 
  • Understanding of SEO as it relates to content development
  • Strong editing skills
  • Ability to establish and maintain effective working relationships with individuals throughout the organization
  • Ability to develop highly effective materials in a fast-paced environment
  • Ability to understand and write for different target personas with various voices/tones and for different media/platforms
  • Creative approach to writing about industry topics and an awareness of how to cater messages to different audiences and regional nuances
  • Excellent written communication and organization skills
  • Incredible attention to detail
  • Self-starter
  • Experience with marketing automation platforms, specifically HubSpot, is a plus
  • Ability to manage multiple projects at once
  • A lifelong learner with a desire for continuous improvement and expanding knowledge within the field of marketing
  • Team player 
  • What can WilsonHCG offer you?

  • Flexible work environments and schedules 

  • Culture of Recognition: Our employee and leadership recognition programs are crafted to acknowledge our DNA, celebrate our successes and build professional esteem 
  • Generous Paid Time Off, Holidays and Floating Holidays (MyTime) 
  • "Online" culture with social connectivity - we utilize Workplace (Facebook for Business), Kudos and RingCentral! Plenty of options to connect with colleagues socially and professionally 
  • WilsonHCG gives back! WilsonHCG encourages our employees to dedicate time to philanthropic initiatives, committees, and activities that benefit and champion our communities and our world 
  • Ability to volunteer and give to WilsonHCG beyond your role. Whether you are interested in training, blogging, creative marketing or leadership - WilsonHCG encourages and develops growth on all levels! 
  • WilsonHCG LOVES to celebrate. From brunches to happy hour huddles, there is always something going on 
  • Our diverse benefits span the globe with competitive packages in each country 
  • WilsonHCG is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law. Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting WilsonHCG Internal Recruitment at internalrecruitmentteam@wilsonhcg.com



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